Client – Giovenco
Giovenco is an e-commerce store for latest trending shoes. Knowing that offline sales and word-of-mouth referrals would not be enough, they approached Oddiweb to come up with an online marketing strategy. Upon learning that more than 200,000,000 potential customers were online within India, they knew they just needed a digital marketing strategy to effectively increase their revenue multi-fold.
Initial Research and Planning
To formulate a proper strategy, we needed to check how optimized their website was for page load speed and UI/UX. After rectifying all the website errors and issues, we started researching audience interests that would be most suitable to make a purchase from their catalog. We then prioritized Giovenco’s marketing objectives within their predefined budget: a high quality funnel to generate sales on their website through precisely targeted ad-campaigns.
Once the different sets of audiences were defined, various creatives and captions were prepared to begin advertising. A total of 50 combinations of different audiences and creatives were prepared to find out the winning combination. Just within a week we had our killer combination ready. This is where we started scaling up and increasing revenue multi-folds. How we performed? Let’s have a look at the results.